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HomeNewsEddy County DWI Program launching 'How Big Is It?' campaign

Eddy County DWI Program launching ‘How Big Is It?’ campaign

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6-26-HowBigIsItAs part of the Domino Strategy on How to Drink Responsibly, the Eddy County DWI Program is launching the “How Big Is It?” campaign.

Through this campaign, the program hopes to inform county residents that bigger is not better when it comes to the size of their drinks. A standard drink is a 12-ounce beer, a five-ounce glass of wine, or 1.5 ounces of 80 proof distilled liquor.

The Center for Disease Control (CDS), the American Medical Association, and the American Cancer Society define responsible and safe drinking as the following: zero drinks for those under 21 years of age, people who are pregnant or planning to become pregnant, or drivers; and for those of age, no more than one drink per day for women and no more than two drinks per day for men.

The county DWI program will be commissioning billboards on U.S. 285 and National Parks Highways, along with posters, coasters and napkins in Eddy County grocery stores and restaurants bearing the responsible drinking message of: “How Big Is It? When it comes to the SIZE of your drink, BIG is not better. DON’T DRINK & DRIVE!”

The Domino Strategy approach on responsible and safe drinking standards is being coordinated by the Eddy County DWI Program throughout the county. The mission is to prevent DWI and reduce underage drinking and binge drinking.

For more information or to schedule a presentation, contact the Eddy County DWI Program at 628-5430 or 361-9963. The Eddy County DWI Program is a community resource serving all of Eddy County.

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