New Mexico State University took advantage of a historic bowl game appearance to spread its message beyond the state’s borders to recruit potential students.
The Las Cruces Sun-News reports a marketing survey prepared for the university shows Aggie football-related stories had an earned media value of more than $24 million from Dec. 1 through Jan. 2.
Media monitoring company Meltwater has been keeping track since the university purchased a subscription this summer. The December value dwarfed the other months.
According to the report, several billboards focusing on student recruitment were purchased around Tucson — host of the Arizona Bowl. Social media ads and promoted posts in support of the Aggies ran on Facebook and Instagram throughout December.
The university’s social media posts also had a total reach of 2.3 million for the month.
