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32 seconds to Eternity: How Artesia Football rewrote the National Rulebook

Published:

April 4, 2026

Reading time: 5 min.

JT Keith In the Pecos Valley, the “Artesia Way” is a brand of football built on discipline, power, and a refusal to make excuses. But on Oct. 28, 2016, at the iconic Wool Bowl in Roswell, the Bulldogs found themselves…

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JT Keith

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32 seconds to Eternity: How Artesia Football rewrote the National Rulebook

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