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32 seconds to Eternity: How Artesia Football rewrote the National Rulebook

Published:

April 4, 2026

Reading time: 5 min.

JT Keith In the Pecos Valley, the “Artesia Way” is a brand of football built on discipline, power, and a refusal to make excuses. But on Oct. 28, 2016, at the iconic Wool Bowl in Roswell, the Bulldogs found themselves…

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JT Keith

JT Keith is the regional sports editor for El Rito’s southeastern New Mexico newspapers, leading coverage in Carlsbad and Artesia and directing sports content for the Roswell Tribune. Based in Artesia since February 2025, he reports on Bulldogs athletics.

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