Kion Montoya knows what it feels like to give everything you have and still come up short.
A year ago, Montoya missed out on reaching the national level of the Elks Hoop Shoot after falling at the state contest. For a 9-year-old, it was a tough lesson — but it also became the moment he learned that failure does not have to be the end.
Instead of quitting, Montoya went back to work.
That work paid off this season when Montoya won the 54th annual Elks Hoop Shoot National Championship in the boys 8–9 division, clinching the title in sudden death by making 14 of 15 free throws. His opponent, Cooper Cook of Newcastle, Indiana, missed two free throws in sudden death. Overall, Montoya finished by making 38 of 40 free throws, while Cook made 36 of 40. Montoya represented Artesia Lodge #1717.
“I felt like I had a pretty good chance of winning,” Montoya said. “It has been a goal of mine to win this, and I’m really happy that I have won it.”
Much of the work took place alongside his dad, Derek Montoya, the head basketball coach for the Artesia Bulldogs. Kion said their workouts were simple but consistent.
They would do drills together, and at the end of each session, the routine never changed.
“We shoot 50 to 100 free throws every day,” Kion said.
Kion said the biggest difference between last year and this year was putting in the extra work and staying focused.
The Elks Hoop Shoot is a free-throw competition designed to promote skill, sportsmanship and grit. To reach the national finals, Kion advanced from the local level to district competition, then won the state contest at Highland High School before moving on to regionals in Irving, Texas. The national finals were held in Chicago at DePaul University.
Montoya said the trip was fun, but the pressure set in once the shooting began.
“It was nerve-racking at the beginning,” he said. “I was nervous during the shoot-off.”
The program has been running for more than 50 years and emphasizes confidence and perseverance in youth shooters — qualities Derek Montoya said his son showed throughout the journey.
“I don’t know if he realizes what he did,” Derek said. “To even make nationals, he had to win a shootout at regionals.”
Kion won that shoot-off, just as he did later on the national stage.
“Honestly, I’m really proud of him,” Derek said. “He would come shoot with me while the team lifted weights in the morning. He struggled in this contest last year and decided to put in the work.”
Derek said the national finals took place in a gym with about 500 people, completely silent during the shooting. He admitted he was nervous watching from the sidelines.
“I told him not to look at his mom or me when he was shooting, no matter what,” Derek said.
Kion missed his first free throw, but never looked away. He settled in, made his shots and secured the championship in the shoot-off.
“I saw people miss free throws and look at their mom and dad,” Kion said. “It does help sometimes.”
Now, after turning disappointment into a championship, Kion already has his eyes on the future.
He said he would like to play basketball for his dad in high school and continue chasing his goals, one free throw at a time.
For a kid who learned early that losing can either stop you or shape you, Kion Montoya chose the second path — and it ended with a national championship.
JT Keith can be reached at 575-420-0061, or on X @JTKEITH1.


