Ruidoso businesses gain customers, confidence from XTERRA

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Downshift - Riverside brewery’s sign welcomes XTERRA athletes on Friday, Oct. 9. Downshift and many other local business hope the triathlon can help boost the economy.

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By Miles Barth
Reading time: 3 min.

K-Bob’s Steakhouse doesn’t get $50,000 catering orders every weekend. But with hundreds of XTERRA athletes in town looking for a hearty meal, general manager Brian Sullivan said this weekend is special. K-Bob’s was hired by XTERRA to provide catering for…

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Miles Barth

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