Staff Reports
Gordon Snidow, considered one of the most popular Western-themed artists of his generation, died Sunday, April 12, at his home in Ruidoso. He was 89.
“He was an incredible human being with so much natural talent and ability,” said Snidow’s former wife Grace Griffin Snidow, who was married to the artist for 19 years and maintains a website chronicling his work.
“His paintings are so easy to market because they can tell an entire story of a subject without words,” she said. “There are so very few artists that captured the true contemporary Western way of life better than Gordon Snidow.”

Snidow was born in Paris, Missouri, in 1936. His family moved to Tulsa, Oklahoma, where he grew up hearing stories about Western cowboys. His talent for drawing and sketching was obvious at a young age.
He attended the ArtCenter College of Design in California, where family members say he developed the technical discipline that would define his work, graduating in 1959 and going on to become a charter member of the Cowboy Artists of America.
After graduation, Snidow moved to Albuquerque and worked for Sandia National Laboratories. But his life soon revolved around Western art, leading him to relocate in Ruidoso to take up his passion full time.
Snidow’s work has been shown around the world, including Russia, France, England, China and Germany, and his paintings hang in the permanent collections of numerous museums, according to Griffin Snidow’s website.
A retrospective featuring the artist’s sketches and paintings had a 45-day showing in 2003 at the Smithsonian Arts and Industries Building in Washington D.C.
Also in 2003, the New Mexico Legislature named him “Artist of the American West.” He received the 1998 New Mexico Governor’s Award for Excellence in the Arts.
Some of Snidow’s most famous subjects were shown holding a beer can. “Colorado Coolade,” a portrait of a ranch hand sitting on a fence enjoying a brew, is one of a series of paintings commissioned by Coors Brewing Company in the 1970s. Prints from that series remain valuable collector’s items today.
According to ArtzLine, an online Western art gallery website, Snidow’s artwork recorded “every aspect of his time. Those include his American woman series, the homeless, wildlife, and one specific work recognizable anywhere in the country today – an adobe wall covered with graffiti. All parts of his view of the “whole fabric” of the modern West. He paints it not as he would like it to be, but the way it is – warts and all.”
Snidow’s son, Steven Snidow, offered a personal perspective on his father’s life and work.
“Not long ago when asked about his career my dad stated that each next piece, like each next day, he wanted to ‘be better,’” Steven said. “I think we see this in his body of work and in his unwavering commitment to not only his craft, his art, but the lived truth of the American West.
“As he stated, he started his career with the white-faced Hereford and ended it with the black angus on the range. He did not like the ranches being populated with wind turbines and other more modern technology. I believe he painted what he saw – people meeting the challenge of the day, every day, as he himself did.”
In addition to son Steven, 60, of Ruidoso, Gordon Snidow is survived by two other children – Chris Snidow, 67, of Ruidoso and Laurie Snidow, 63, of Dallas, Texas.
























