Ruidoso car wash getting into the holiday spirit
Tim Keithley
For the Daily Press
Jessica Perez hardly knew anyone in town before she moved to Ruidoso to open Epic Car Wash.
Now about two years later, the owner and operator of the high-tech drive-through car and truck wash at 1811 Sudderth Drive calls nearly every customer by their first name.
“I’m a very social person,” Perez said. “I’m the one that typically makes the initial contact when customers drive-up. I make sure that we are giving our customers exactly what they want—a clean vehicle in a short time period– guaranteed.”
Perez said these days she can easily recognize her regular customers even before they roll down their driver’s side window to say hello. She can pick them out in advance by the make and color of their vehicle.
“I feel like the car wash has become an important small business to the community,” she said. “I’m very fortunate to have so many customers that support my business and that I now call them my friends.”
And this holiday season Perez’s business is giving back to that same community.
Epic Car Wash is offering a “Christmas Tunnel of Lights” as the drive-up lane to the car wash will be illuminated with hundreds of Christmas lights and decorations on the on the evening of Saturday, Nov. 29.
A $20 entry fee is required to go through the tunnel, including a wash, and refreshments will be provided to everyone in attendance.
A portion of the proceeds from sales will be given to Santa’s Helpers, a local organization that donates Christmas gifts and food to families within the community during the holiday season.
A change of pace
Perez had the idea to build a car wash in Ruidoso a few years before it opened. Born and raised in Las Cruces, she said she was familiar with the Texas tourists that tend to visit nearby Ruidoso with dirty vehicles.
But after graduating from New Mexico State University in 2007 with a degree in political science, Perez worked in political fundraising, working on congressional and gubernatorial races for about 15 years throughout New Mexico.
After the 2022 election cycle, she decided it was time for a new career.
“I did my research,” Perez said. “I was convinced that having a top-quality car wash would be a good business venture for a small town that relies heavily on tourism.”
Perez said her car wash is unique in the quality products it uses to keep customers’ vehicle shining, and attention detail in ensuring trucks and cars are fully clean before leaving the car wash.
Vacuums, glass cleaner and towels are do-it-yourself but free of charge, Perez said.
“We don’t skimp on our soaps,” she said. “We use high-tech chemicals in our cleansing liquids which are environmentally safe while protecting the vehicle paint.”
And this winter, Perez said she hopes her business will help give Ruidoso a shine as bright as the glow of the holiday season.
“Everyone feels better when they’re driving a clean vehicle,” she said. “That’s what we’re striving for—to make our customers happy.”
Ruidoso News columnist Tim Keithley writes about the people and events in the community. If you have a story idea, contact Tim at tkeithley@zianet.com.



















